VAN GO
Van Go, an original brand created by me, is an art supply company that provides premium, non-toxic, and environmentally-friendly art supplies for traveling artists of all ages. Van Go prides itself on portability and functionality and aims to spark the imagination of a traveling, eco conscious artist.
ABOUT THE PROJECT – In this quarter-long design project, each student was expected to undergo rigorous ideation in order to solve a design problem. This design came to life to eliminate the hassle of carrying art supplies while on the go. Additionally, art packaging and supplies are rarely sustainable or recyclable.
Van Go seeks to solve this problem by allowing users to carry what they love most with them anywhere they go while supporting the user's state of mind and the state of the earth. Through circular design thinking and meticulous ideating, I crafted a company that puts sustainability first by offering recyclable packaging that includes plantable seed papers for artists to give back to the environment.
ABOUT THE DESIGN – When it came to the design, I opted for something that spoke to the groovy 1970s that felt inviting and adventurous. Since Van Go’s audience includes artists on the go and children, I chose something inviting that would appeal to artists of any age.
Van Go’s signature pictorial mark features a bus that visually brings the artist back to a time of peace, love, and saving the earth!
View the video for more information on Van Go’s design and brand identity.
